Feb
15
Cool
- Creating and publishing content that people genuinely love (Ray-Ban, Johnnie Walker)
- Helping bring people together in interesting ways (Bendigo Bank, Football Australia)
- Doing crazy shit that makes people laugh or intrigued (Volkswagen, Toyota)
- Websites that actually do useful stuff for people (Nike)
- Being aware of and connected to what’s going on in popular culture (MYER)
- Having a real, distinctive, human personality (Steinlager)
Not cool
- Assuming that anyone is interested in what you have to say about your brand
- Trying to communicate your message before you’ve earned your audience’s attention
- Assuming that the people who watch or engage with your ads are stupid
- Taking away privacy and not at least giving relevance back in return
- Letting your advertising agency setup a Facebook page for your campaign because “social media is important”
- Not actually using the media that you’re making decisions about
- Advertising that interrupts or annoys people in any way
Filed under:
social media, communications strategy, web, business strategy, digital advertising
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