Our weekly update on what people have been talking about online over the past 7 days, brought to you by @beaupurr, @ath, and @alexjcampbell.
1. Joy is... taking over two city blocks?
Awesome 3D outdoor projection by BMW. (video)
http://bit.ly/cQUshV
2. RIP Ralph
ACP turns Ralph into online-only men's magazine as readership droops. Ralph Online page views growing by 11 per cent annually.
http://bit.ly/RalphMagExit
3. What are the chances of a Black Pencil?
A winner by DDB Paris (video)
http://bit.ly/dzc28V
4. Pain management?
Jetstar to put the iPad on the in-flight menu at $10 per rental.
http://bit.ly/jetstariPad
5. Twexican wave?
Tweet a photo of your arms in the air and join Emirates’ digital Mexican wave through Twitter. The more you # the more you win. Smart.
http://www.twexicanwave.com
6. China block Foursquare
Too many check-ins at Tiananmen Square on anniversary of massacre.
http://bit.ly/dhjYDX
7. The Twitternational
The biggest Twitter Trending Topic this week is the new single from a Korean boy band Super Junior, reminding us that Twitter truly is an international network.
http://bit.ly/9RDgRC
8. Carrot on a stick
New service that rewards socially responsible businesses with ‘carrotmobs’ of customers
http://carrotmob.org
9. Adidas Star Wars Cantina.
Definitely original, it might not be as good as Nike’s Write the Future but it makes you wonder how they made it (video) (thanks for this@Googe)
http://bit.ly/9K1GGW
10. Clay Shirky in the Wall Street Journal
Does the internet make you smarter?
http://bit.ly/cSxng4