Jul
09
Our friends at Ogilvy & Mather Paris have created a stunning campaign for Scrabble.
Filed under:
digital advertising
Jul
09
For their latest advertising campaign, "You make it, we play it", Doritos extended the brief to the Australian public. Borrowing the concept from similar campaigns run in the USA and UK, viewers were asked to create a 29 second (spot on, not a second more or less!) ad for Doritos. The Australian public gets to vote for their favourite entry and the winner takes away a tidy $20,000 prize and national airplay for their ad.
Filed under:
digital advertising
Jul
09
A new digital advertising platform, the Digital 30 (D30), is being trialled this summer in the USA. The platform allows advertisers to redistribute their existing 15 or 30 second TV ads across some of the country's premier websites.
Filed under:
digital advertising
Jul
09
According to research from Forrester, almost as many people respond to banner ads by conducting a search instead of clicking on the ad.
Filed under:
digital advertising
Jul
09
In large organisations, when it comes to key marketing decisions it’s often the HiPPO who rules – that’s the Highest Paid Person’s Opinion.
Filed under:
business strategy
Jul
09
eBusiness, marketing and online customer experience managers should be well aware of the important role usability plays in the design of any website intended to have strong commercial and brand-building outcomes.
Filed under:
web
Jul
09
Our blog is designed to share our insights, those of our STW and Ogilvy colleagues, and all the ideas and news that we find in our daily mission to remain at the sharp edge of communications and technology.
Filed under:
dtdigital
Jun
15
We’ve been developing a new 3D catalogue viewer and needed a quick proof-of-concept to make sure the idea was feasible.
Filed under:
flash
May
29
The Google I/O conference, held May 27-28 2009 in San Francisco, showed off a very cool product called Google Wave which is what email would be if it were invented today.
Filed under:
html / css
May
19
God that sounds boring. But actually, it's pretty cool :D
A common problem is wanting to make things look pretty. Often you have a diagram of some kind that you'd like to layout automatically. If the diagram is made up of nodes connected by lines, you can do it automatically using some physics trickery.
Filed under:
flash, physics
May
14
... I call it the soccer ball slider ;)
The idea was to make an interface for browsing linear content that was minimal (in terms of controls) but fun, unique and which also allowed subtle control.
Filed under:
flash
Apr
29
We've been developing a freekick game in flash that utilises the best of Papervision and JiglibFlash.
Filed under:
flash, games, physics
Apr
22
Using the actionscript port of OpenCV, we can now do face detection in Flash.
Filed under:
flash, webcams
Mar
23
Most of the experiments I make these days have something to do with either fractals or Box2D, so I had this brilliant thought on the weekend ... how about fractal trees in Box2D! Ok, maybe it's not that brilliant.
Filed under:
flash, physics
Feb
17
I'll admit I was kind of excited to make my way down to Loop Bar in the city for my first Web Standards Group event last night, on the topic "Everything You Know About CSS is Wrong!". I wasn't sure what to expect, but I'd heard whisperings about the subject matter, and such events are great place to exchange ideas.
Filed under:
html / css