Feb 10
Gordon McNenney

by Gordon McNenney Content and Communications Director Hyperlink mining

A San Francisco start-up called VigLink, backed by Google Ventures and other Silicon Valley V.C.s, is automating the process of affiliate linking. It could create a whole new economy in hyperlink mining.

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Jan 22

Firefox’s, version 3.6, latest release is out and although it’s a point release in numbers, it’s truly a massive leap in changes.

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Jan 21
Ben Skelsey

by Ben Skelsey Digital Account Director Will you marry me?

For an agency and client to have true success, the relationship is paramount. Without a relationship that involves honesty, equality, commonalities and trust, everything else will flounder and ultimately, lead to a separation. The relationship is the gateway and the foundation on which good work, great ideas and effective strategy can be implemented.

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Jan 19
Alex Campbell

by Alex Campbell Head of Digital Strategy Fool’s gold revisited

Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Definitely!

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Jan 11

The fire danger scale is supposed to help people make decisions that could save their lives. So it’s pretty important to get it right. Let’s do a bit of a usability analysis to see if it’s working, and if not, how we can improve it.

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Jan 06
Gordon McNenney

by Gordon McNenney Content and Communications Director Wise crowds

Customer reviews have proven their effectiveness for e-commerce retailers. But as the number of user generated reviews grows on sites like Amazon, their usability seems to be declining, and the aggregated opinions of experts may become an increasingly valuable resource.

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Dec 14
Gordon McNenney

by Gordon McNenney Content and Communications Director Chinese walls

China is now the #1 point of origin for migrants to Australia. Are Australian corporate websites successfully serving the information needs of this important audience? I decided to take a closer look.

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Dec 10
Zach Vernon

by Zach Vernon Junior Creative - DTD Worldwide Sharing is caring

If no one is talking about your ad, you may as well have not even put it up.

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Dec 02

Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Maybe not...

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Nov 25

Social scientists have found that traditional incentives in a creative environment can decrease performance and generally block creative output. Working in web development I identified with this. It doesn’t matter if you are a designer, software engineer, business analyst or project manager, you have to think outside the box to be successful.

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Nov 24

An effective Site Search tool adds clarity to the customer voice, and empowers business strategists to make decisions that will ultimately empower the end-customer. Here's how to make it happen.

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Nov 04

When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcements. Website analytics are carefully watched for improved performance. Yet the results that follow are often disappointing. This post outlines 10 common web strategy mistakes and how to avoid them.

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Oct 28
Graham White

by Graham White Managing Director, Howorth Public Relations How to fight back when you’re trashed on the web

The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale: people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it.

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Oct 26

Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.

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Oct 23

We're sharing one of the tools we've written for simple remote debugging of Flash. We hope you like it!

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