Oct
26
Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.
Filed under:
business strategy, usability
Oct
23
We're sharing one of the tools we've written for simple remote debugging of Flash. We hope you like it!
Filed under:
flash, dtdigital
Oct
23
For many, a website is treated as part of their marketing campaigns, not a permanent element of brand communication.
This means that it gets looked at when there’s a campaign budget but ignored the rest of the time. We prefer to approach websites from the perspective of continuous improvement, so the launch of a new website is just the beginning of campaign planning.
Filed under:
brand strategy, web
Oct
21
I’ve just finished building a small site for a client of ours entirely using LINQ to SQL and I was pleasantly surprised at the ease and simplicity of hooking things up. I was a bit sceptical at first, but I think it worked out fine in the end.
Filed under:
.net development
Oct
21
What's the value of your website, and what would you do if it went offline for an extended period? DTDigital's Hosting Manager, Michael Richardson, discusses our new Rapid DR solution to provide quick recovery from the unthinkable.
Filed under:
business strategy
Oct
19
In the last decade, web designers have become increasingly confident about the sophistication of users. The very concept of “newbies”—users who are new to the web—has essentially disappeared. As a result, web design has become a lot more interesting. But complacency about all the reptilian-brained users out there (like you and me) can spell trouble.
Filed under:
communications strategy
Oct
13
If you were to ask a typical web developer or e-business manager what they’d like to improve about their sites, they’d probably have lots of great ideas. But they’d generally be great big ideas. Optimising the simple words and phrases that guide users and compel them to take action could have as big an impact on your site's ROI. You could call it "microcontent optimisation", or more plainly, sweating the small stuff.
Filed under:
communications strategy
Oct
09
I have an 11 year old son. He's a great kid. Likes school, has a good sense of humour, looks after his little sister and has nearly 60 friends on Facebook. I should know, I am one of them.
Filed under:
social media, communications strategy, web
Oct
09
If I were to ask you, ‘How is digital strategy related to 6th Century BC Chinese philosophy’, what would you say?
Filed under:
business strategy
Oct
07
The term Fourth Wall is often used to describe the boundary between an audience and actors in both theatre and film, represented by the edge of the stage and the screen respectively. I think this idea can be extended to the web, where the user’s screen or browser forms a barrier between them and the content they are viewing. Importantly, since the advent of Web 2.0, and increased user participation in website content, the Fourth Wall of the web has begun to erode.
Filed under:
social media, web
Oct
01
Glancing through the agenda for an upcoming Digital Marketing and Media Summit happening here in Melbourne, I noticed many interesting presentations with names like “Establishing Your Digital Community” and the “Social Media Revolution.” But there was nothing as far as I could tell about email marketing, and not much about online display advertising.
Filed under:
communications strategy, digital advertising
Sep
30
Brands have to find new ways to connect with consumers. Traditional advertising is losing relevance as people move away from traditional media. Of course, advertising alone is never enough. Real brand loyalty comes from great brand experiences.
Filed under:
communications strategy, business strategy, digital advertising
Sep
25
Too often websites and applications are produced without a clear, objective understanding of the “real needs” of their end users. These needs are generally very different to the perceived needs that are thought to be accurate by particular stakeholders in a project.
Filed under:
web
Sep
22
Tetris - is there a more perfect video game? Ah the memories of my original GameBoy: the hours spent slotting the little blocks into each other, finishing the last level and watching the little band play and the rocket shoot into space.
Filed under:
games
Sep
22
Advertising agencies often have the worst websites in the world. There is something about the combination of the massive egos, the ‘big idea’, and the discovery that they can make things move around the screen interactively that tends to lead to disaster.
Filed under:
web