CHANGE IS
OUR LIFEBLOOD

by Ollie Campbell Interactive Director Get it while it's cheap

It's an interesting trend in the evolution of media: the better the technology gets, the harder it is to make high-quality content.

Filed under: web, games

by Alex Campbell Head of Digital Strategy Three simple steps to creating advocates for your brand and products

The most successful companies over the coming years will be the ones who don’t shout at customers. Instead, they will listen to them, be honest with them, empower them, build relationships with them, and connect them with other like-minded people.

Filed under: social media

by Stephen Foxworthy Group Account Director A simple way to measure your social media campaigns

Many of our clients want to get involved in social media, but aren't sure how to allocate a budget for it. How do you define a budget for managing things like a Facebook page? A Twitter feed? A YouTube channel?

Filed under: social media

by David Trewern Managing Director Why Aussie e-trailers need to pick up the pace

I have just returned from Australia's largest (and the world's 2nd largest) online retailing conference. With around 3,000 participants and a buzzing atmosphere, it was hard not to come away thinking that 2010 may finally be the year that Australian retailers start catching up with their customers online.

Filed under: business strategy

by Gordon McNenney Content and Communications Director You can lead them to a website, but can you make them pay?

Australia's biggest newspaper publishers have announced the days of free online news are ending. But are Australians willing to pay for online content? Based on their current behaviour, it won't be an easy sell.

Filed under: communications strategy

by Kacey Ryan Group Account Director What shape is your client?

DTDigital prides itself on its brilliant, long-standing client relationships. Recently I’ve been thinking about what makes a great client relationship – and what you can do to turn around a relationship that isn’t going so well.

Filed under: dtdigital

by Jon Garner Strategy & Planning Director You don't need millions to go viral. Just a good idea.

Have you noticed how expensive viral marketing seems to be getting these days? Evian ‘Roller Babies’ is just the latest in a line of quirky, adventurous and costly TV campaigns that have ‘gone viral’.

Filed under: communications strategy, digital advertising

by David Trewern Managing Director The social web: A fad? Or fulfilling a fundamental human need?

Social networking sites like Facebook and Twitter are growing massively worldwide. As the citizens of the social web become more addicted by the day, non-believers are increasingly concerned about the strange behaviour of family and friends. New terms like 'Twidow' (a Twitter widow) are being coined to describe the impact of their obsession.

Filed under: social media, web

by Gordon McNenney Content and Communications Director From micro to mass: the evolving Twitter audience and what it means for business

Twitter used to be a pretty obscure social media site here in Australia. Then, last April, a media tsunami hit our shores.

Filed under: social media, communications strategy

by Alex Campbell Head of Digital Strategy Australian Labor Party plans to shift marketing spend online

The Australian political battlefield is heating up again in preparation for the next Federal election, with both major parties taking a renewed focus on using online marketing to gain an advantage.

Filed under: communications strategy, business strategy

by David Trewern Managing Director The first steps in making your business social online

A quick history of using the web for business, and some tips on the initial steps you can take towards making your business social online.

Filed under: social media, business strategy

by Brian Vella General Manager The difference between good and great

What differentiates a good corporate web presence from a great one? As Jim Collins so eloquently describes it, 'good is the enemy of great'. This is the key reason why there is so little out there on the web which is truly great. So how do we do it? We've distilled this down to four essential, aligned groups: a roadmap, a quality user experience, and an optimisation and participation programme.

Filed under: business strategy

by David Trewern Managing Director Change or die

The laws of the universe suggest that all creatures (and businesses) need to change or face extinction, particularly when the environment around them changes.

Filed under: business strategy

by Alex Campbell Head of Digital Strategy Measuring the ROI of social media

I wanted to share this simple but excellent presentation on measuring the return on investment from social media marketing.

Filed under: communications strategy, business strategy

by Alex Campbell Head of Digital Strategy Survival in a digital world: the 80/20 rule

In this post, I suggest that advertisers should keep doing what they know works, but start spending 20% of their advertising budget on measurable innovation.

Filed under: business strategy