CHANGE IS
OUR LIFEBLOOD

by Ben Skelsey Digital Account Director Fickle. It's all the rage these days.

People talk a lot about barriers in the marketing world. But really, how high and difficult are these barriers? How fickle are people when you’re asking them to do something?

Filed under: communications strategy, digital advertising, usability

by Michael Punton Copywriter Diesel on Being Stupid

As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.

Filed under: brand strategy, communications strategy, web, digital advertising, creative, usability

by Justin Rolfe Business Analyst End-user empowerment through CMS training

An approach to training content authors and the benefits that being well trained in using a CMS can deliver.

Filed under: communications strategy, dtdigital, web, business strategy

by Alex Campbell Head of Digital Strategy The internet has been busy: 15/6/2010

Our weekly update on interesting stuff from the internets over the past 7 days.

Filed under: social media, dtdigital, web

by Alex Campbell Head of Digital Strategy Brands that don't exist

@alexjcampbell discusses the 'attention economy' and what it means for today's brands.

Filed under: social media, communications strategy, web, business strategy

by Alex Campbell Head of Digital Strategy The world's first FourSquare Office Mayor meetup

Our friends at Ogilvy 360 Digital Influence in Sydney are working with Microsoft to host the world's first FourSquare Office Mayor meetup on Tuesday.

Filed under: social media

by Tim Evans Creative How Conan O’Brien ruined my life

Or, "How not to break a Foursquare Super Swarm world record"

Filed under: social media, dtdigital, web

by Alex Campbell Head of Digital Strategy The internet has been busy: 7/6/2010

Our weekly update on what's been big on the internets over the past 7 days.

Filed under: dtdigital, web

by Gordon McNenney Content and Communications Director The Delphic Oracle and Gowalla

People used to arrive from across the ancient world to hear the wisdom of the oracles at Delphi. A few thousand years later, they still have some very relevant insight for social media marketers.

Filed under: social media, brand strategy, communications strategy, business strategy

by Michael Punton Copywriter Changing the world, one cheese slice at a time

What did you do on the weekend? I changed the Subway global cheese policy.

Filed under: brand strategy, communications strategy, business strategy

by Alex Campbell Head of Digital Strategy Remembrance of things past

On agencies of past and future.

Filed under: communications strategy, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Two clicks to buy...offline

This past Sunday I did some research on the websites of Australia’s ten biggest retailers. I wanted too see how easy it would be to find out if store hours were changing due to the ANZAC Day holiday.

Filed under: communications strategy, usability

by Alex Campbell Head of Digital Strategy We are looking for a Digital Strategist (with a strong social media focus)

We are on the lookout for a Digital Strategist with a strong social media focus to join DTDigital / Ogilvy Melbourne’s rapidly growing team. This is an opportunity to play a key role in building the best social media team in town.

Filed under: social media

by Gordon McNenney Content and Communications Director Learning from eBay

With the rise and rise of sites like Facebook, online communities have become synonymous with networks whose primary purpose is connecting people with friends. But shopping at a local market can be as much about community as socialising. And that’s why the lessons of eBay are important for digital marketers who hope to build their own vibrant online communities.

Filed under: social media, brand strategy, communications strategy

by Julia Sharwood Associate Producer When blog mud flies

When someone calls you or your organisation out in online social media, you may feel justified in defending yourself aggressively to the complainant. But this kind of response will usually mean a greater headache: your detractors are likely to hide their identity, dig in their heels and bite harder next time. This case study demonstrates the value of a more respectful approach.

Filed under: social media, communications strategy