Jan
21
How The SELECTOR3000 became more talked about than Julian Assange and the St. Kilda schoolgirl.
Filed under:
dtdigital
Nov
12
Australians sometimes point out that as a nation, we're not that interested in "direct" shopping, whether by catalogue or online. I think history suggests we will gladly embrace any new retail model if it offers value and convenience.
Filed under:
brand strategy, business strategy
Nov
01
How do you stand out in the Movember crowd? Constantly emailing it to your friends would be annoying. So would randomly posting it on social networks. You've got to try and give people something for their money.
Filed under:
creative
Oct
22
Just days ago I headed to Sydney to visit the grand automotive event that is Australian International Motor Show. Whilst most manufacturers were acting like a Del Boy car salesman (flogging what looked suspiciously like last year’s model), one car company took the brave choice of delivering an interactive brand message.
Filed under:
digital advertising, creative
Aug
26
The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.
Filed under:
communications strategy, dtdigital, business strategy
Jul
15
The metcard is the current ticketing system for trams and trains in Melbourne. I take the odd tram, which means that every few weeks I need to buy a new metcard. What’s it like buying a metcard? It’s a pain in the ass.
Filed under:
ux design
Jul
12
Is your site vulnerable to clickjacking? If you haven’t heard of clickjacking before then it probably is. There are two simple implementations you can set up today to limit the possibility of a targeted clickjacking attack to your new and existing websites.
Filed under:
.net development, security