WEB

by Brian Vella Managing Director Right brain / left brain commerce

In a recent presentation at iMedia's Online Retail Summit, Corinne Wilson, our client from Honda Australia, and I gave our thoughts on the concept of Right Brain / Left Brain Commerce. The premise was, and is, that successful ecommerce requires the retailer to pay attention to both sides of the brain.

Filed under: brand strategy, communications strategy, web, business strategy

by Sam Hunter Copywriter Keep big ideas big

Sometimes we need to take a step back, remove all the bells and whistles and shift our focus to the nurturing and growing of great, simple ideas. It's time to get back to the basics of creativity.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, digital advertising

by Athan Didaskalou Digital Strategist 3 Digital Trends Non-Techies Need To Know

Newness is a strong currency in any creative industry. What determines the value of one new thing over another is its attractiveness on scale.

Filed under: web, business strategy

by Andy Taylor Designer The Retina iPad and the Low Resolution Web

The new Retina Display iPad just made most of the web's images look pretty terrible. But there's a few things we can do.

Filed under: html / css, web

by Phil Whitehouse General Manager, Sydney Promises made, promises kept

Provision of digital services shouldn't be treated as a sub-set of the marketing mix. To maintain relevance, companies need to make sure these services are considered at the strategic level first.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Jason Massarotto Associate Digital Design Director The complete Internet Banking experience

In the last five years web technologies have grown along with the amount of information on the web. Enabling many organisations to deliver personalised, relevant content, resulting in richer web experiences. Therefore, apart from acting as a store house for your cash, what could your bank be doing to improve your banking experience?

Filed under: communications strategy, web, business strategy, usability

by Gordon McNenney Content and Communications Director Beyond the digital spending gap

How should marketers react to the gap between media time spent vs. media spending in digital channels? Now that brands are publishers as well as advertisers, I think it's time for marketers to think differently about what media spending means.

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

Filed under: brand strategy, communications strategy, web, business strategy, digital advertising

by Ben Barone-Nugent Copywriter UX with someone I love

Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.

Filed under: communications strategy, web, digital advertising, creative, usability, ux design

by Tim Devine Creative Technologist Everyone & everything around you is a link

Filed under: social media, brand strategy, web, digital advertising, creative, usability, ux design

by David Trewern Chairman Making friends in the digital age

A manifesto for brand enlightenment

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Carsales for $1.1B: Lemon or bargain?

Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.

Filed under: communications strategy, web, business strategy, digital advertising, usability

by Gordon McNenney Content and Communications Director Kaizen and the art of content development

Filed under: communications strategy, web, business strategy, digital advertising

by Ben Barone-Nugent Copywriter Beyond the Call of Duty: Video games as art

Filed under: brand strategy, communications strategy, web, digital advertising