WEB

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

Filed under: brand strategy, communications strategy, web, business strategy, digital advertising

by Ben Barone-Nugent Copywriter UX with someone I love

Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.

Filed under: communications strategy, web, digital advertising, creative, usability, ux design

by Tim Devine Creative Technologist Everyone & everything around you is a link

Filed under: social media, brand strategy, web, digital advertising, creative, usability, ux design

by David Trewern Chairman Making friends in the digital age

A manifesto for brand enlightenment

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Carsales for $1.1B: Lemon or bargain?

Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.

Filed under: communications strategy, web, business strategy, digital advertising, usability

by Gordon McNenney Content and Communications Director Kaizen and the art of content development

Filed under: communications strategy, web, business strategy, digital advertising

by Ben Barone-Nugent Copywriter Beyond the Call of Duty: Video games as art

Filed under: brand strategy, communications strategy, web, digital advertising

by Michael Punton Copywriter Content for sale, 8 bucks a pop.

Want to write a novel, but don’t know how? Can’t put pen to paper for that next winning blog post? Don't worry. Someone, somewhere will write it for you.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Adam Beaupeurt Digital Strategist Social Self-Service

Filed under: social media, communications strategy, dtdigital, web, digital advertising

by Charlie Lowe Direct Strategist It's time to think anew

It’s time agencies rise to the occasion and take it upon themselves to persuade their clients to act anew. Sometimes you've got to go out on a limb because that's where you find the fruit.

Filed under: social media, communications strategy, web, digital advertising

by Michael Punton Copywriter Diesel on Being Stupid

As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.

Filed under: brand strategy, communications strategy, web, digital advertising, creative, usability

by Justin Rolfe Business Analyst End-user empowerment through CMS training

An approach to training content authors and the benefits that being well trained in using a CMS can deliver.

Filed under: communications strategy, dtdigital, web, business strategy

by Alex Campbell Head of Digital Strategy The internet has been busy: 15/6/2010

Our weekly update on interesting stuff from the internets over the past 7 days.

Filed under: social media, dtdigital, web

by Alex Campbell Head of Digital Strategy Brands that don't exist

@alexjcampbell discusses the 'attention economy' and what it means for today's brands.

Filed under: social media, communications strategy, web, business strategy