Jun
28
As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.
Filed under:
brand strategy, communications strategy, web, digital advertising, creative, usability
Jun
15
Our weekly update on interesting stuff from the internets over the past 7 days.
Filed under:
social media, dtdigital, web
Jun
07
Our weekly update on what's been big on the internets over the past 7 days.
Filed under:
dtdigital, web
Jan
19
Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Definitely!
Filed under:
web
Dec
02
Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Maybe not...
Filed under:
web
Nov
25
Social scientists have found that traditional incentives in a creative environment can decrease performance and generally block creative output. Working in web development I identified with this. It doesn’t matter if you are a designer, software engineer, business analyst or project manager, you have to think outside the box to be successful.
Filed under:
dtdigital, web
Nov
04
When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcements. Website analytics are carefully watched for improved performance. Yet the results that follow are often disappointing. This post outlines 10 common web strategy mistakes and how to avoid them.
Filed under:
communications strategy, web
Oct
23
For many, a website is treated as part of their marketing campaigns, not a permanent element of brand communication.
This means that it gets looked at when there’s a campaign budget but ignored the rest of the time. We prefer to approach websites from the perspective of continuous improvement, so the launch of a new website is just the beginning of campaign planning.
Filed under:
brand strategy, web
Oct
09
I have an 11 year old son. He's a great kid. Likes school, has a good sense of humour, looks after his little sister and has nearly 60 friends on Facebook. I should know, I am one of them.
Filed under:
social media, communications strategy, web
Oct
07
The term Fourth Wall is often used to describe the boundary between an audience and actors in both theatre and film, represented by the edge of the stage and the screen respectively. I think this idea can be extended to the web, where the user’s screen or browser forms a barrier between them and the content they are viewing. Importantly, since the advent of Web 2.0, and increased user participation in website content, the Fourth Wall of the web has begun to erode.
Filed under:
social media, web
Sep
25
Too often websites and applications are produced without a clear, objective understanding of the “real needs” of their end users. These needs are generally very different to the perceived needs that are thought to be accurate by particular stakeholders in a project.
Filed under:
web