Feb 15

A quick run-down on what I'm thinking is cool for brands online in 2010.

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Jan 19

Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Definitely!

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Dec 02
Ollie Campbell

by Ollie Campbell Interactive Director Fool's gold

Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Maybe not...

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Nov 25

Social scientists have found that traditional incentives in a creative environment can decrease performance and generally block creative output. Working in web development I identified with this. It doesn’t matter if you are a designer, software engineer, business analyst or project manager, you have to think outside the box to be successful.

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Nov 04

When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcements. Website analytics are carefully watched for improved performance. Yet the results that follow are often disappointing. This post outlines 10 common web strategy mistakes and how to avoid them.

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Oct 23
Stephen Foxworthy

by Stephen Foxworthy Group Account Director The Perpetual Beta

For many, a website is treated as part of their marketing campaigns, not a permanent element of brand communication. This means that it gets looked at when there’s a campaign budget but ignored the rest of the time. We prefer to approach websites from the perspective of continuous improvement, so the launch of a new website is just the beginning of campaign planning.

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Oct 09
Michael Knox

by Michael Knox Creative Director, BADJAR Ogilvy We're all on holidays

I have an 11 year old son. He's a great kid. Likes school, has a good sense of humour, looks after his little sister and has nearly 60 friends on Facebook. I should know, I am one of them.

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Oct 07

The term Fourth Wall is often used to describe the boundary between an audience and actors in both theatre and film, represented by the edge of the stage and the screen respectively. I think this idea can be extended to the web, where the user’s screen or browser forms a barrier between them and the content they are viewing. Importantly, since the advent of Web 2.0, and increased user participation in website content, the Fourth Wall of the web has begun to erode.

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Sep 25
Damien Brown

by Damien Brown Business Analysis Director “Real needs” rule!

Too often websites and applications are produced without a clear, objective understanding of the “real needs” of their end users. These needs are generally very different to the perceived needs that are thought to be accurate by particular stakeholders in a project.

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Sep 22

Advertising agencies often have the worst websites in the world. There is something about the combination of the massive egos, the ‘big idea’, and the discovery that they can make things move around the screen interactively that tends to lead to disaster.

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Sep 22

A lot of people think the internet is a ‘below-the-line’ marketing channel. But I see the digital space as more of a market than a marketing channel.

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Sep 21

To really make an impact, your website needs to be awesome - as opposed to simply good. Below are the essential "herbs and spices" for awesomeness, followed by techniques for developing an awesome web strategy.

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Sep 09

Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things: e.g. “find me the Wikipedia page on Ted Kennedy’s acquatic activities”. But I rarely - if ever - use it to find businesses, places to visit, interesting blogs, etc.

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Aug 28

It's an interesting trend in the evolution of media: the better the technology gets, the harder it is to make high-quality content.

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Aug 07

Social networking sites like Facebook and Twitter are growing massively worldwide. As the citizens of the social web become more addicted by the day, non-believers are increasingly concerned about the strange behaviour of family and friends. New terms like 'Twidow' (a Twitter widow) are being coined to describe the impact of their obsession.

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