Sep
07
Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.
Filed under:
communications strategy, web, digital advertising, creative, usability, ux design
Aug
15
The eCensus was hugely popular with users, but its usability could have been much improved. I was especially curious why so many people failed to click the "Submit" button. Here's a look at how simple changes could have made a big difference to the success of the eCensus form.
Filed under:
creative, usability, information architecture, ux design
Jun
22
On June 23, Ogilvy agencies worldwide are celebrating the 100th anniversary of David Ogilvy’s birth, so we’ve been thinking about his life and legacy. I think he's the original CX guru. For Ogilvy, customer insight was just as essential to memorable, effective advertising as it is to building great websites.
Filed under:
brand strategy, communications strategy, dtdigital, digital advertising, ux design
Jul
15
The metcard is the current ticketing system for trams and trains in Melbourne. I take the odd tram, which means that every few weeks I need to buy a new metcard. What’s it like buying a metcard? It’s a pain in the ass.
Filed under:
ux design
Nov
24
An effective Site Search tool adds clarity to the customer voice, and empowers business strategists to make decisions that will ultimately empower the end-customer. Here's how to make it happen.
Filed under:
usability, information architecture, ux design
Sep
01
As designers and creators of online experiences, we can satisfy a users need for recognition by using quantifiable metrics that remind them of their valued input, achievements and relationships.
Filed under:
social media, creative, usability, ux design