SOCIAL MEDIA

by Sam Hunter Copywriter Keep big ideas big

Sometimes we need to take a step back, remove all the bells and whistles and shift our focus to the nurturing and growing of great, simple ideas. It's time to get back to the basics of creativity.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, digital advertising

by Phil Whitehouse General Manager, Sydney Promises made, promises kept

Provision of digital services shouldn't be treated as a sub-set of the marketing mix. To maintain relevance, companies need to make sure these services are considered at the strategic level first.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Beyond the digital spending gap

How should marketers react to the gap between media time spent vs. media spending in digital channels? Now that brands are publishers as well as advertisers, I think it's time for marketers to think differently about what media spending means.

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

Filed under: social media, brand strategy, communications strategy, business strategy

by Tim Devine Creative Technologist Everyone & everything around you is a link

Filed under: social media, brand strategy, web, digital advertising, creative, usability, ux design

by David Trewern Chairman Making friends in the digital age

A manifesto for brand enlightenment

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising, creative, usability, ux design

by Bomber Southall Creative Put your agency through the paces

Has your agency got the thinking that will see your business come out on top? It’s to ask the burning questions.

Filed under: social media

by Michael Punton Copywriter Content for sale, 8 bucks a pop.

Want to write a novel, but don’t know how? Can’t put pen to paper for that next winning blog post? Don't worry. Someone, somewhere will write it for you.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Adam Beaupeurt Digital Strategist Social Self-Service

Filed under: social media, communications strategy, dtdigital, web, digital advertising

by Bomber Southall Creative Fish where the fish are

Filed under: social media, communications strategy, digital advertising

by Charlie Lowe Direct Strategist It's time to think anew

It’s time agencies rise to the occasion and take it upon themselves to persuade their clients to act anew. Sometimes you've got to go out on a limb because that's where you find the fruit.

Filed under: social media, communications strategy, web, digital advertising

by Alex Campbell Head of Digital Strategy Oh hai! It's our latest work for Honda

Filed under: social media, brand strategy, communications strategy, digital advertising

by Alex Campbell Head of Digital Strategy The internet has been busy: 15/6/2010

Our weekly update on interesting stuff from the internets over the past 7 days.

Filed under: social media, dtdigital, web

by Alex Campbell Head of Digital Strategy Brands that don't exist

@alexjcampbell discusses the 'attention economy' and what it means for today's brands.

Filed under: social media, communications strategy, web, business strategy