Mar
10
When someone calls you or your organisation out in online social media, you may feel justified in defending yourself aggressively to the complainant. But this kind of response will usually mean a greater headache: your detractors are likely to hide their identity, dig in their heels and bite harder next time. This case study demonstrates the value of a more respectful approach.
Filed under:
social media, communications strategy
Jan
06
Customer reviews have proven their effectiveness for e-commerce retailers. But as the number of user generated reviews grows on sites like Amazon, their usability seems to be declining, and the aggregated opinions of experts may become an increasingly valuable resource.
Filed under:
social media, communications strategy
Oct
28
The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale: people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it.
Filed under:
social media, communications strategy, business strategy
Oct
09
I have an 11 year old son. He's a great kid. Likes school, has a good sense of humour, looks after his little sister and has nearly 60 friends on Facebook. I should know, I am one of them.
Filed under:
social media, communications strategy, web
Oct
07
The term Fourth Wall is often used to describe the boundary between an audience and actors in both theatre and film, represented by the edge of the stage and the screen respectively. I think this idea can be extended to the web, where the user’s screen or browser forms a barrier between them and the content they are viewing. Importantly, since the advent of Web 2.0, and increased user participation in website content, the Fourth Wall of the web has begun to erode.
Filed under:
social media, web
Sep
09
Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things: e.g. “find me the Wikipedia page on Ted Kennedy’s acquatic activities”. But I rarely - if ever - use it to find businesses, places to visit, interesting blogs, etc.
Filed under:
social media, web
Sep
07
With the rise of the social networking phenomenon, many of us have begun to actively create content online. Some of it will probably live on forever but some of it will be deleted or destroyed - never to be seen again.
Filed under:
social media
Aug
24
The most successful companies over the coming years will be the ones who don’t shout at customers. Instead, they will listen to them, be honest with them, empower them, build relationships with them, and connect them with other like-minded people.
Filed under:
social media
Aug
24
Many of our clients want to get involved in social media, but aren't sure how to allocate a budget for it. How do you define a budget for managing things like a Facebook page? A Twitter feed? A YouTube channel?
Filed under:
social media
Aug
07
Social networking sites like Facebook and Twitter are growing massively worldwide. As the citizens of the social web become more addicted by the day, non-believers are increasingly concerned about the strange behaviour of family and friends. New terms like 'Twidow' (a Twitter widow) are being coined to describe the impact of their obsession.
Filed under:
social media, web
Jul
28
Twitter used to be a pretty obscure social media site here in Australia. Then, last April, a media tsunami hit our shores.
Filed under:
social media, communications strategy
Jul
26
A quick history of using the web for business, and some tips on the initial steps you can take towards making your business social online.
Filed under:
social media, business strategy