Jun 15

Our weekly update on interesting stuff from the internets over the past 7 days.

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Jun 14
Alex Campbell

by Alex Campbell Head of Digital Strategy Brands that don't exist

@alexjcampbell discusses the 'attention economy' and what it means for today's brands.

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Jun 13

Our friends at Ogilvy 360 Digital Influence in Sydney are working with Microsoft to host the world's first FourSquare Office Mayor meetup on Tuesday.

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Jun 08

Or, "How not to break a Foursquare Super Swarm world record"

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Jun 01
Gordon McNenney

by Gordon McNenney Content and Communications Director The Delphic Oracle and Gowalla

People used to arrive from across the ancient world to hear the wisdom of the oracles at Delphi. A few thousand years later, they still have some very relevant insight for social media marketers.

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Apr 09

We are on the lookout for a Digital Strategist with a strong social media focus to join DTDigital / Ogilvy Melbourne’s rapidly growing team. This is an opportunity to play a key role in building the best social media team in town.

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Mar 16
Gordon McNenney

by Gordon McNenney Content and Communications Director Learning from eBay

With the rise and rise of sites like Facebook, online communities have become synonymous with networks whose primary purpose is connecting people with friends. But shopping at a local market can be as much about community as socialising. And that’s why the lessons of eBay are important for digital marketers who hope to build their own vibrant online communities.

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Mar 10

When someone calls you or your organisation out in online social media, you may feel justified in defending yourself aggressively to the complainant. But this kind of response will usually mean a greater headache: your detractors are likely to hide their identity, dig in their heels and bite harder next time. This case study demonstrates the value of a more respectful approach.

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Feb 15

A quick run-down on what I'm thinking is cool for brands online in 2010.

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Jan 06
Gordon McNenney

by Gordon McNenney Content and Communications Director Wise crowds

Customer reviews have proven their effectiveness for e-commerce retailers. But as the number of user generated reviews grows on sites like Amazon, their usability seems to be declining, and the aggregated opinions of experts may become an increasingly valuable resource.

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Oct 28
Graham White

by Graham White Managing Director, Howorth Public Relations How to fight back when you’re trashed on the web

The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale: people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it.

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Oct 09
Michael Knox

by Michael Knox Creative Director, BADJAR Ogilvy We're all on holidays

I have an 11 year old son. He's a great kid. Likes school, has a good sense of humour, looks after his little sister and has nearly 60 friends on Facebook. I should know, I am one of them.

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Oct 07

The term Fourth Wall is often used to describe the boundary between an audience and actors in both theatre and film, represented by the edge of the stage and the screen respectively. I think this idea can be extended to the web, where the user’s screen or browser forms a barrier between them and the content they are viewing. Importantly, since the advent of Web 2.0, and increased user participation in website content, the Fourth Wall of the web has begun to erode.

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Sep 09

Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things: e.g. “find me the Wikipedia page on Ted Kennedy’s acquatic activities”. But I rarely - if ever - use it to find businesses, places to visit, interesting blogs, etc.

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