DTDIGITAL

by Sam Hunter Copywriter Keep big ideas big

Sometimes we need to take a step back, remove all the bells and whistles and shift our focus to the nurturing and growing of great, simple ideas. It's time to get back to the basics of creativity.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, digital advertising

by Gordon McNenney Content and Communications Director Learning from 10 oranges and a kiwi

You can learn something about UX from a plate of fruit in an office kitchen on a Friday afternoon.

Filed under: communications strategy, dtdigital, digital advertising, ux design

by Phil Whitehouse General Manager, Sydney Promises made, promises kept

Provision of digital services shouldn't be treated as a sub-set of the marketing mix. To maintain relevance, companies need to make sure these services are considered at the strategic level first.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Adam Corney Digital Strategist Gestalt is a cool word

Creative concepts and ideas are often a mashup of various other ideas, aka a ‘gestalt’.

Filed under: dtdigital, business strategy

by Tim Evans Strategy Director Kevenge infographic

Infographic based on public online conversation surrounding the Labor leadership scandal.

Filed under: communications strategy, dtdigital, dtdigital, creative, data visualisation

by Gordon McNenney Content and Communications Director David Ogilvy: customer experience expert

On June 23, Ogilvy agencies worldwide are celebrating the 100th anniversary of David Ogilvy’s birth, so we’ve been thinking about his life and legacy. I think he's the original CX guru. For Ogilvy, customer insight was just as essential to memorable, effective advertising as it is to building great websites.

Filed under: brand strategy, communications strategy, dtdigital, digital advertising, ux design

by Michael Punton Copywriter Content for sale, 8 bucks a pop.

Want to write a novel, but don’t know how? Can’t put pen to paper for that next winning blog post? Don't worry. Someone, somewhere will write it for you.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Emma Park Copywriter Sex sells. But not as well as our Christmas card.

How The SELECTOR3000 became more talked about than Julian Assange and the St. Kilda schoolgirl.

Filed under: dtdigital

by Adam Beaupeurt Digital Strategist Social Self-Service

Filed under: social media, communications strategy, dtdigital, web, digital advertising

by Gordon McNenney Content and Communications Director Web dev for the developing world

The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.

Filed under: communications strategy, dtdigital, business strategy

by Gordon McNenney Content and Communications Director It's all advertising

A brand’s digital presence is its advertising. In many cases, it’s the most important advertising.

Filed under: brand strategy, communications strategy, dtdigital, business strategy

by Justin Rolfe Business Analyst End-user empowerment through CMS training

An approach to training content authors and the benefits that being well trained in using a CMS can deliver.

Filed under: communications strategy, dtdigital, web, business strategy

by Alex Campbell Head of Digital Strategy The internet has been busy: 15/6/2010

Our weekly update on interesting stuff from the internets over the past 7 days.

Filed under: social media, dtdigital, web

by Tim Evans Strategy Director How Conan O’Brien ruined my life

Or, "How not to break a Foursquare Super Swarm world record"

Filed under: social media, dtdigital, web

by Alex Campbell Head of Digital Strategy The internet has been busy: 7/6/2010

Our weekly update on what's been big on the internets over the past 7 days.

Filed under: dtdigital, web