Feb 15

A quick run-down on what I'm thinking is cool for brands online in 2010.

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Feb 10
Gordon McNenney

by Gordon McNenney Content and Communications Director Hyperlink mining

A San Francisco start-up called VigLink, backed by Google Ventures and other Silicon Valley V.C.s, is automating the process of affiliate linking. It could create a whole new economy in hyperlink mining.

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Dec 10
Zach Vernon

by Zach Vernon Junior Creative - DTD Worldwide Sharing is caring

If no one is talking about your ad, you may as well have not even put it up.

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Oct 01

Glancing through the agenda for an upcoming Digital Marketing and Media Summit happening here in Melbourne, I noticed many interesting presentations with names like “Establishing Your Digital Community” and the “Social Media Revolution.” But there was nothing as far as I could tell about email marketing, and not much about online display advertising.

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Sep 30
Michael Trounce

by Michael Trounce Group Account Director Make yourself useful

Brands have to find new ways to connect with consumers. Traditional advertising is losing relevance as people move away from traditional media. Of course, advertising alone is never enough. Real brand loyalty comes from great brand experiences.

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Sep 22

A lot of people think the internet is a ‘below-the-line’ marketing channel. But I see the digital space as more of a market than a marketing channel.

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Aug 10

Have you noticed how expensive viral marketing seems to be getting these days? Evian ‘Roller Babies’ is just the latest in a line of quirky, adventurous and costly TV campaigns that have ‘gone viral’.

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Jul 09

Our friends at Ogilvy & Mather Paris have created a stunning campaign for Scrabble.

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Jul 09

For their latest advertising campaign, "You make it, we play it", Doritos extended the brief to the Australian public. Borrowing the concept from similar campaigns run in the USA and UK, viewers were asked to create a 29 second (spot on, not a second more or less!) ad for Doritos. The Australian public gets to vote for their favourite entry and the winner takes away a tidy $20,000 prize and national airplay for their ad.

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Jul 09

A new digital advertising platform, the Digital 30 (D30), is being trialled this summer in the USA. The platform allows advertisers to redistribute their existing 15 or 30 second TV ads across some of the country's premier websites.

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Jul 09

According to research from Forrester, almost as many people respond to banner ads by conducting a search instead of clicking on the ad.

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