DIGITAL ADVERTISING

by Alex Campbell Strategic Planner What's cool and what's not for brand managers

A quick run-down on what I'm thinking is cool for brands online in 2010.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Hyperlink mining

A San Francisco start-up called VigLink, backed by Google Ventures and other Silicon Valley V.C.s, is automating the process of affiliate linking. It could create a whole new economy in hyperlink mining.

Filed under: communications strategy, business strategy, digital advertising

by Zach Vernon Junior Creative - DTD Worldwide Sharing is caring

If no one is talking about your ad, you may as well have not even put it up.

Filed under: communications strategy, digital advertising

by Gordon McNenney Content and Communications Director Do web marketers suffer from attention deficit disorder?

Glancing through the agenda for an upcoming Digital Marketing and Media Summit happening here in Melbourne, I noticed many interesting presentations with names like “Establishing Your Digital Community” and the “Social Media Revolution.” But there was nothing as far as I could tell about email marketing, and not much about online display advertising.

Filed under: communications strategy, digital advertising

by Michael Trounce Group Account Director Make yourself useful

Brands have to find new ways to connect with consumers. Traditional advertising is losing relevance as people move away from traditional media. Of course, advertising alone is never enough. Real brand loyalty comes from great brand experiences.

Filed under: communications strategy, business strategy, digital advertising

by Ben Skelsey Account Manager Digital marketing is better for everybody – remove the line

A lot of people think the internet is a ‘below-the-line’ marketing channel. But I see the digital space as more of a market than a marketing channel.

Filed under: communications strategy, web, digital advertising

by Jon Garner Strategy & Planning Director You don't need millions to go viral. Just a good idea.

Have you noticed how expensive viral marketing seems to be getting these days? Evian ‘Roller Babies’ is just the latest in a line of quirky, adventurous and costly TV campaigns that have ‘gone viral’.

Filed under: communications strategy, digital advertising

by Alex Campbell Strategic Planner Stunning creative work from Ogilvy & Mather Paris

Our friends at Ogilvy & Mather Paris have created a stunning campaign for Scrabble.

Filed under: digital advertising

by Zoe Kleeborn Content Producer Doritos: Pre-populating your campaign website

For their latest advertising campaign, "You make it, we play it", Doritos extended the brief to the Australian public. Borrowing the concept from similar campaigns run in the USA and UK, viewers were asked to create a 29 second (spot on, not a second more or less!) ad for Doritos. The Australian public gets to vote for their favourite entry and the winner takes away a tidy $20,000 prize and national airplay for their ad.

Filed under: digital advertising

by Zoe Kleeborn Content Producer Digital advertising goes back to the future

A new digital advertising platform, the Digital 30 (D30), is being trialled this summer in the USA. The platform allows advertisers to redistribute their existing 15 or 30 second TV ads across some of the country's premier websites.

Filed under: digital advertising

by Gordon McNenney Content and Communications Director Banner ads trigger nearly as many searches as clicks

According to research from Forrester, almost as many people respond to banner ads by conducting a search instead of clicking on the ad.

Filed under: digital advertising