Feb
06
Even though Victoria is home to a significant digital arts culture, with RMIT and other universities leading the way, digital art doesn’t get much attention. I think it's time to take the lead with the 'Australian Digital Open', a digital art 'Grand Slam' event.
Filed under:
communications strategy, creative
Sep
07
Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.
Filed under:
communications strategy, web, digital advertising, creative, usability, ux design
Aug
15
The eCensus was hugely popular with users, but its usability could have been much improved. I was especially curious why so many people failed to click the "Submit" button. Here's a look at how simple changes could have made a big difference to the success of the eCensus form.
Filed under:
creative, usability, information architecture, ux design
Nov
01
How do you stand out in the Movember crowd? Constantly emailing it to your friends would be annoying. So would randomly posting it on social networks. You've got to try and give people something for their money.
Filed under:
creative
Oct
22
Just days ago I headed to Sydney to visit the grand automotive event that is Australian International Motor Show. Whilst most manufacturers were acting like a Del Boy car salesman (flogging what looked suspiciously like last year’s model), one car company took the brave choice of delivering an interactive brand message.
Filed under:
digital advertising, creative
Jun
28
As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.
Filed under:
brand strategy, communications strategy, web, digital advertising, creative, usability
Feb
18
The play between code and nature is something that I’m interested in exploring in my work. How does the natural world affect the artificial and when the two join, will we know?
Filed under:
flash, physics, creative
Sep
01
As designers and creators of online experiences, we can satisfy a users need for recognition by using quantifiable metrics that remind them of their valued input, achievements and relationships.
Filed under:
social media, creative, usability, ux design