May 11

In a recent presentation at iMedia's Online Retail Summit, Corinne Wilson, our client from Honda Australia, and I gave our thoughts on the concept of Right Brain / Left Brain Commerce. The premise was, and is, that successful ecommerce requires the retailer to pay attention to both sides of the brain.

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May 02

Sometimes we need to take a step back, remove all the bells and whistles and shift our focus to the nurturing and growing of great, simple ideas. It's time to get back to the basics of creativity.

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Apr 10
Damian Atwill

by Damian Atwill Interactive Team Lead The new infomercial

A look into how the humble TV is changing and what opportunities on demand video offers for Brands.

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Mar 09
Gordon McNenney

by Gordon McNenney Content and Communications Director Learning from 10 oranges and a kiwi

You can learn something about UX from a plate of fruit in an office kitchen on a Friday afternoon.

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Mar 07

Provision of digital services shouldn't be treated as a sub-set of the marketing mix. To maintain relevance, companies need to make sure these services are considered at the strategic level first.

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Feb 28
Tim Evans

by Tim Evans Strategy Director Kevenge infographic

Infographic based on public online conversation surrounding the Labor leadership scandal.

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Feb 27

In the last five years web technologies have grown along with the amount of information on the web. Enabling many organisations to deliver personalised, relevant content, resulting in richer web experiences. Therefore, apart from acting as a store house for your cash, what could your bank be doing to improve your banking experience?

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Feb 21
Gordon McNenney

by Gordon McNenney Content and Communications Director Beyond the digital spending gap

How should marketers react to the gap between media time spent vs. media spending in digital channels? Now that brands are publishers as well as advertisers, I think it's time for marketers to think differently about what media spending means.

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Feb 06
Gordon McNenney

by Gordon McNenney Content and Communications Director Digital for digital's sake

Even though Victoria is home to a significant digital arts culture, with RMIT and other universities leading the way, digital art doesn’t get much attention. I think it's time to take the lead with the 'Australian Digital Open', a digital art 'Grand Slam' event.

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Dec 19
Gordon McNenney

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

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Nov 08
Gordon McNenney

by Gordon McNenney Content and Communications Director The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

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Sep 29
Brian Vella

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

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Sep 07

Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.

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Aug 31
Gordon McNenney

by Gordon McNenney Content and Communications Director Subject matters

Companies like Amazon.com take a very scientific approach to email marketing subject lines. Here are five ways Amazon optimises subject lines to keep readers curious and engaged.

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