BUSINESS STRATEGY

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

Filed under: social media, brand strategy, communications strategy, business strategy

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

Filed under: brand strategy, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Subject matters

Companies like Amazon.com take a very scientific approach to email marketing subject lines. Here are five ways Amazon optimises subject lines to keep readers curious and engaged.

Filed under: communications strategy, business strategy, digital advertising

by David Trewern Chairman Making friends in the digital age

A manifesto for brand enlightenment

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Find something new in search

As in any marketplace, healthy competition should be encouraged in web search. Here are some alternatives to Google and Bing worth giving a go.

Filed under: brand strategy, communications strategy, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Carsales for $1.1B: Lemon or bargain?

Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.

Filed under: communications strategy, web, business strategy, digital advertising, usability

by Gordon McNenney Content and Communications Director Kaizen and the art of content development

Filed under: communications strategy, web, business strategy, digital advertising

by Michael Punton Copywriter Content for sale, 8 bucks a pop.

Want to write a novel, but don’t know how? Can’t put pen to paper for that next winning blog post? Don't worry. Someone, somewhere will write it for you.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director E-commerce is not un-Australian

Australians sometimes point out that as a nation, we're not that interested in "direct" shopping, whether by catalogue or online. I think history suggests we will gladly embrace any new retail model if it offers value and convenience.

Filed under: brand strategy, business strategy

by David Trewern Chairman C-suite interview: the digital OOH future

A discussion featuring David Trewern, Chairman of DTDigital and COO of Ogilvy Melbourne, and Brendon Cook, CEO of oOh!media, the fastest growing out-of-home media company in Australia.

Filed under: communications strategy, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Web dev for the developing world

The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.

Filed under: communications strategy, dtdigital, business strategy

by Gordon McNenney Content and Communications Director It's all advertising

A brand’s digital presence is its advertising. In many cases, it’s the most important advertising.

Filed under: brand strategy, communications strategy, dtdigital, business strategy

by Justin Rolfe Business Analyst End-user empowerment through CMS training

An approach to training content authors and the benefits that being well trained in using a CMS can deliver.

Filed under: communications strategy, dtdigital, web, business strategy

by Alex Campbell Head of Digital Strategy Brands that don't exist

@alexjcampbell discusses the 'attention economy' and what it means for today's brands.

Filed under: social media, communications strategy, web, business strategy