Jan
21
For an agency and client to have true success, the relationship is paramount. Without a relationship that involves honesty, equality, commonalities and trust, everything else will flounder and ultimately, lead to a separation. The relationship is the gateway and the foundation on which good work, great ideas and effective strategy can be implemented.
Filed under:
dtdigital, business strategy
Dec
14
China is now the #1 point of origin for migrants to Australia.
Are Australian corporate websites successfully serving the information needs of this important audience? I decided to take a closer look.
Filed under:
communications strategy, business strategy
Oct
28
The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale: people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it.
Filed under:
social media, communications strategy, business strategy
Oct
26
Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.
Filed under:
business strategy, usability
Oct
21
What's the value of your website, and what would you do if it went offline for an extended period? DTDigital's Hosting Manager, Michael Richardson, discusses our new Rapid DR solution to provide quick recovery from the unthinkable.
Filed under:
business strategy
Oct
09
If I were to ask you, ‘How is digital strategy related to 6th Century BC Chinese philosophy’, what would you say?
Filed under:
business strategy
Sep
30
Brands have to find new ways to connect with consumers. Traditional advertising is losing relevance as people move away from traditional media. Of course, advertising alone is never enough. Real brand loyalty comes from great brand experiences.
Filed under:
communications strategy, business strategy, digital advertising
Sep
21
To really make an impact, your website needs to be awesome - as opposed to simply good. Below are the essential "herbs and spices" for awesomeness, followed by techniques for developing an awesome web strategy.
Filed under:
web, business strategy
Aug
20
I have just returned from Australia's largest (and the world's 2nd largest) online retailing conference. With around 3,000 participants and a buzzing atmosphere, it was hard not to come away thinking that 2010 may finally be the year that Australian retailers start catching up with their customers online.
Filed under:
business strategy
Jul
28
The Australian political battlefield is heating up again in preparation for the next Federal election, with both major parties taking a renewed focus on using online marketing to gain an advantage.
Filed under:
communications strategy, business strategy
Jul
26
A quick history of using the web for business, and some tips on the initial steps you can take towards making your business social online.
Filed under:
social media, business strategy
Jul
10
What differentiates a good corporate web presence from a great one?
As Jim Collins so eloquently describes it, 'good is the enemy of great'. This is the key reason why there is so little out there on the web which is truly great. So how do we do it? We've distilled this down to four essential, aligned groups: a roadmap, a quality user experience, and an optimisation and participation programme.
Filed under:
business strategy
Jul
10
The laws of the universe suggest that all creatures (and businesses) need to change or face extinction, particularly when the environment around them changes.
Filed under:
business strategy