Aug
26
The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.
Filed under:
communications strategy, dtdigital, business strategy
Jan
21
For an agency and client to have true success, the relationship is paramount. Without a relationship that involves honesty, equality, commonalities and trust, everything else will flounder and ultimately, lead to a separation. The relationship is the gateway and the foundation on which good work, great ideas and effective strategy can be implemented.
Filed under:
dtdigital, business strategy
Dec
14
China is now the #1 point of origin for migrants to Australia.
Are Australian corporate websites successfully serving the information needs of this important audience? I decided to take a closer look.
Filed under:
communications strategy, business strategy
Oct
28
The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale: people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it.
Filed under:
social media, communications strategy, business strategy
Oct
26
Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.
Filed under:
business strategy, usability
Oct
21
What's the value of your website, and what would you do if it went offline for an extended period? DTDigital's Hosting Manager, Michael Richardson, discusses our new Rapid DR solution to provide quick recovery from the unthinkable.
Filed under:
business strategy
Oct
09
If I were to ask you, ‘How is digital strategy related to 6th Century BC Chinese philosophy’, what would you say?
Filed under:
business strategy