BUSINESS STRATEGY

by Gordon McNenney Content and Communications Director Web dev for the developing world

The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.

Filed under: communications strategy, dtdigital, business strategy

by Gordon McNenney Content and Communications Director It's all advertising

A brand’s digital presence is its advertising. In many cases, it’s the most important advertising.

Filed under: brand strategy, communications strategy, dtdigital, business strategy

by Justin Rolfe Business Analyst End-user empowerment through CMS training

An approach to training content authors and the benefits that being well trained in using a CMS can deliver.

Filed under: communications strategy, dtdigital, web, business strategy

by Alex Campbell Head of Digital Strategy Brands that don't exist

@alexjcampbell discusses the 'attention economy' and what it means for today's brands.

Filed under: social media, communications strategy, web, business strategy

by Gordon McNenney Content and Communications Director The Delphic Oracle and Gowalla

People used to arrive from across the ancient world to hear the wisdom of the oracles at Delphi. A few thousand years later, they still have some very relevant insight for social media marketers.

Filed under: social media, brand strategy, communications strategy, business strategy

by Michael Punton Copywriter Changing the world, one cheese slice at a time

What did you do on the weekend? I changed the Subway global cheese policy.

Filed under: brand strategy, communications strategy, business strategy

by Alex Campbell Head of Digital Strategy Remembrance of things past

On agencies of past and future.

Filed under: communications strategy, business strategy, digital advertising

by Alex Campbell Head of Digital Strategy What's cool and what's not for brand managers

A quick run-down on what I'm thinking is cool for brands online in 2010.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Hyperlink mining

A San Francisco start-up called VigLink, backed by Google Ventures and other Silicon Valley V.C.s, is automating the process of affiliate linking. It could create a whole new economy in hyperlink mining.

Filed under: communications strategy, business strategy, digital advertising

by Ben Skelsey Digital Account Director Will you marry me?

For an agency and client to have true success, the relationship is paramount. Without a relationship that involves honesty, equality, commonalities and trust, everything else will flounder and ultimately, lead to a separation. The relationship is the gateway and the foundation on which good work, great ideas and effective strategy can be implemented.

Filed under: dtdigital, business strategy

by Gordon McNenney Content and Communications Director Chinese walls

China is now the #1 point of origin for migrants to Australia. Are Australian corporate websites successfully serving the information needs of this important audience? I decided to take a closer look.

Filed under: communications strategy, business strategy

by Graham White Managing Director, Howorth Public Relations How to fight back when you’re trashed on the web

The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale: people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it.

Filed under: social media, communications strategy, business strategy

by Toni McCann Art Director I'm Gen Y and I shop online

Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.

Filed under: business strategy, usability

by Michael Richardson Hosting Manager Protecting your most valuable asset

What's the value of your website, and what would you do if it went offline for an extended period? DTDigital's Hosting Manager, Michael Richardson, discusses our new Rapid DR solution to provide quick recovery from the unthinkable.

Filed under: business strategy

by Jon Garner Strategy & Planning Director Digital strategy and 'The Art of War'

If I were to ask you, ‘How is digital strategy related to 6th Century BC Chinese philosophy’, what would you say?

Filed under: business strategy