BUSINESS STRATEGY

by Brian Vella Managing Director Right brain / left brain commerce

In a recent presentation at iMedia's Online Retail Summit, Corinne Wilson, our client from Honda Australia, and I gave our thoughts on the concept of Right Brain / Left Brain Commerce. The premise was, and is, that successful ecommerce requires the retailer to pay attention to both sides of the brain.

Filed under: brand strategy, communications strategy, web, business strategy

by Gordon McNenney Content and Communications Director Has the iPhone just had its 1984 moment?

Filed under: brand strategy, communications strategy, business strategy, digital advertising

by Athan Didaskalou Digital Strategist 3 Digital Trends Non-Techies Need To Know

Newness is a strong currency in any creative industry. What determines the value of one new thing over another is its attractiveness on scale.

Filed under: web, business strategy

by Phil Whitehouse General Manager, Sydney Promises made, promises kept

Provision of digital services shouldn't be treated as a sub-set of the marketing mix. To maintain relevance, companies need to make sure these services are considered at the strategic level first.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Adam Corney Digital Strategist Gestalt is a cool word

Creative concepts and ideas are often a mashup of various other ideas, aka a ‘gestalt’.

Filed under: dtdigital, business strategy

by Jason Massarotto Associate Digital Design Director The complete Internet Banking experience

In the last five years web technologies have grown along with the amount of information on the web. Enabling many organisations to deliver personalised, relevant content, resulting in richer web experiences. Therefore, apart from acting as a store house for your cash, what could your bank be doing to improve your banking experience?

Filed under: communications strategy, web, business strategy, usability

by Gordon McNenney Content and Communications Director Beyond the digital spending gap

How should marketers react to the gap between media time spent vs. media spending in digital channels? Now that brands are publishers as well as advertisers, I think it's time for marketers to think differently about what media spending means.

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

Filed under: social media, brand strategy, communications strategy, business strategy

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

Filed under: brand strategy, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Subject matters

Companies like Amazon.com take a very scientific approach to email marketing subject lines. Here are five ways Amazon optimises subject lines to keep readers curious and engaged.

Filed under: communications strategy, business strategy, digital advertising

by David Trewern Chairman Making friends in the digital age

A manifesto for brand enlightenment

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Find something new in search

As in any marketplace, healthy competition should be encouraged in web search. Here are some alternatives to Google and Bing worth giving a go.

Filed under: brand strategy, communications strategy, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Carsales for $1.1B: Lemon or bargain?

Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.

Filed under: communications strategy, web, business strategy, digital advertising, usability

by Gordon McNenney Content and Communications Director Kaizen and the art of content development

Filed under: communications strategy, web, business strategy, digital advertising