Dec 19
Gordon McNenney

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

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Nov 08
Gordon McNenney

by Gordon McNenney Content and Communications Director The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

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Sep 29
Brian Vella

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

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Aug 31
Gordon McNenney

by Gordon McNenney Content and Communications Director Subject matters

Companies like Amazon.com take a very scientific approach to email marketing subject lines. Here are five ways Amazon optimises subject lines to keep readers curious and engaged.

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May 10
Gordon McNenney

by Gordon McNenney Content and Communications Director Find something new in search

As in any marketplace, healthy competition should be encouraged in web search. Here are some alternatives to Google and Bing worth giving a go.

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Mar 08
Gordon McNenney

by Gordon McNenney Content and Communications Director Carsales for $1.1B: Lemon or bargain?

Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.

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Feb 02

Want to write a novel, but don’t know how? Can’t put pen to paper for that next winning blog post? Don't worry. Someone, somewhere will write it for you.

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Nov 12
Gordon McNenney

by Gordon McNenney Content and Communications Director E-commerce is not un-Australian

Australians sometimes point out that as a nation, we're not that interested in "direct" shopping, whether by catalogue or online. I think history suggests we will gladly embrace any new retail model if it offers value and convenience.

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Sep 27

A discussion featuring David Trewern, Chairman of DTDigital and COO of Ogilvy Melbourne, and Brendon Cook, CEO of oOh!media, the fastest growing out-of-home media company in Australia.

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Aug 26
Gordon McNenney

by Gordon McNenney Content and Communications Director Web dev for the developing world

The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.

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Aug 04
Gordon McNenney

by Gordon McNenney Content and Communications Director It's all advertising

A brand’s digital presence is its advertising. In many cases, it’s the most important advertising.

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Jun 18

An approach to training content authors and the benefits that being well trained in using a CMS can deliver.

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Jun 14
Alex Campbell

by Alex Campbell Head of Digital Strategy Brands that don't exist

@alexjcampbell discusses the 'attention economy' and what it means for today's brands.

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