BRAND STRATEGY

by Brian Vella Managing Director Right brain / left brain commerce

In a recent presentation at iMedia's Online Retail Summit, Corinne Wilson, our client from Honda Australia, and I gave our thoughts on the concept of Right Brain / Left Brain Commerce. The premise was, and is, that successful ecommerce requires the retailer to pay attention to both sides of the brain.

Filed under: brand strategy, communications strategy, web, business strategy

by Sam Hunter Copywriter Keep big ideas big

Sometimes we need to take a step back, remove all the bells and whistles and shift our focus to the nurturing and growing of great, simple ideas. It's time to get back to the basics of creativity.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, digital advertising

by Gordon McNenney Content and Communications Director Has the iPhone just had its 1984 moment?

Filed under: brand strategy, communications strategy, business strategy, digital advertising

by Damian Atwill Interactive Team Lead The new infomercial

A look into how the humble TV is changing and what opportunities on demand video offers for Brands.

Filed under: brand strategy, communications strategy, digital advertising

by Phil Whitehouse General Manager, Sydney Promises made, promises kept

Provision of digital services shouldn't be treated as a sub-set of the marketing mix. To maintain relevance, companies need to make sure these services are considered at the strategic level first.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Beyond the digital spending gap

How should marketers react to the gap between media time spent vs. media spending in digital channels? Now that brands are publishers as well as advertisers, I think it's time for marketers to think differently about what media spending means.

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

Filed under: social media, brand strategy, communications strategy, business strategy

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

Filed under: brand strategy, communications strategy, web, business strategy, digital advertising

by Tim Devine Creative Technologist Everyone & everything around you is a link

Filed under: social media, brand strategy, web, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director David Ogilvy: customer experience expert

On June 23, Ogilvy agencies worldwide are celebrating the 100th anniversary of David Ogilvy’s birth, so we’ve been thinking about his life and legacy. I think he's the original CX guru. For Ogilvy, customer insight was just as essential to memorable, effective advertising as it is to building great websites.

Filed under: brand strategy, communications strategy, dtdigital, digital advertising, ux design

by David Trewern Chairman Making friends in the digital age

A manifesto for brand enlightenment

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Find something new in search

As in any marketplace, healthy competition should be encouraged in web search. Here are some alternatives to Google and Bing worth giving a go.

Filed under: brand strategy, communications strategy, business strategy, digital advertising

by Ben Barone-Nugent Copywriter Beyond the Call of Duty: Video games as art

Filed under: brand strategy, communications strategy, web, digital advertising

by Michael Punton Copywriter Content for sale, 8 bucks a pop.

Want to write a novel, but don’t know how? Can’t put pen to paper for that next winning blog post? Don't worry. Someone, somewhere will write it for you.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director E-commerce is not un-Australian

Australians sometimes point out that as a nation, we're not that interested in "direct" shopping, whether by catalogue or online. I think history suggests we will gladly embrace any new retail model if it offers value and convenience.

Filed under: brand strategy, business strategy