CHANGE IS
OUR LIFEBLOOD

by Googe Farrugia Associate Creative Director A new view on the old to-do

Bring a touch of fun to every interaction.

Filed under: creative, usability, information architecture, ux design

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

Filed under: social media, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director The Foursquare Skinner Box

Foursquare needs to keep growing to justify its $600 million valuation. Rewarding user activity with real value will be essential for Foursquare – and all brands in the social media space.

Filed under: social media, brand strategy, communications strategy, business strategy

by Brian Vella Managing Director 100% customer focus

In recent months, there's been a lot of talk about the 10% advantage of overseas online retailers who aren't collecting GST from Australian buyers. But to succeed over the long term, Australian retailers need to become more customer focused.

Filed under: brand strategy, communications strategy, web, business strategy, digital advertising

by Ben Barone-Nugent Copywriter UX with someone I love

Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.

Filed under: communications strategy, web, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Subject matters

Companies like Amazon.com take a very scientific approach to email marketing subject lines. Here are five ways Amazon optimises subject lines to keep readers curious and engaged.

Filed under: communications strategy, business strategy, digital advertising

by Joe Crupi Art Director eCensus 2011 – What went wrong?

The eCensus was hugely popular with users, but its usability could have been much improved. I was especially curious why so many people failed to click the "Submit" button. Here's a look at how simple changes could have made a big difference to the success of the eCensus form.

Filed under: creative, usability, information architecture, ux design

by Tim Devine Creative Technologist Everyone & everything around you is a link

Filed under: social media, brand strategy, web, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director David Ogilvy: customer experience expert

On June 23, Ogilvy agencies worldwide are celebrating the 100th anniversary of David Ogilvy’s birth, so we’ve been thinking about his life and legacy. I think he's the original CX guru. For Ogilvy, customer insight was just as essential to memorable, effective advertising as it is to building great websites.

Filed under: brand strategy, communications strategy, dtdigital, digital advertising, ux design

by Tim Devine Creative Technologist Digital signage: the bigger picture

Digital signage is poised to mature beyond simply replacing print with moving image via the traditional broadcast model. It is set to be included in the evolution of all media: social, gaming, retail, personal, locative and most importantly > TRANSACTIVE.

Filed under: digital advertising

by David Trewern Chairman Making friends in the digital age

A manifesto for brand enlightenment

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising, creative, usability, ux design

by Gordon McNenney Content and Communications Director Find something new in search

As in any marketplace, healthy competition should be encouraged in web search. Here are some alternatives to Google and Bing worth giving a go.

Filed under: brand strategy, communications strategy, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Carsales for $1.1B: Lemon or bargain?

Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.

Filed under: communications strategy, web, business strategy, digital advertising, usability

by Bomber Southall Creative Put your agency through the paces

Has your agency got the thinking that will see your business come out on top? It’s to ask the burning questions.

Filed under: social media

by Gordon McNenney Content and Communications Director Kaizen and the art of content development

Filed under: communications strategy, web, business strategy, digital advertising