CHANGE IS
OUR LIFEBLOOD

by Brian Vella Managing Director Right brain / left brain commerce

In a recent presentation at iMedia's Online Retail Summit, Corinne Wilson, our client from Honda Australia, and I gave our thoughts on the concept of Right Brain / Left Brain Commerce. The premise was, and is, that successful ecommerce requires the retailer to pay attention to both sides of the brain.

Filed under: brand strategy, communications strategy, web, business strategy

by Sam Hunter Copywriter Keep big ideas big

Sometimes we need to take a step back, remove all the bells and whistles and shift our focus to the nurturing and growing of great, simple ideas. It's time to get back to the basics of creativity.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, digital advertising

by Gordon McNenney Content and Communications Director Has the iPhone just had its 1984 moment?

Filed under: brand strategy, communications strategy, business strategy, digital advertising

by Damian Atwill Interactive Team Lead The new infomercial

A look into how the humble TV is changing and what opportunities on demand video offers for Brands.

Filed under: brand strategy, communications strategy, digital advertising

by Athan Didaskalou Digital Strategist 3 Digital Trends Non-Techies Need To Know

Newness is a strong currency in any creative industry. What determines the value of one new thing over another is its attractiveness on scale.

Filed under: web, business strategy

by Andy Taylor Designer The Retina iPad and the Low Resolution Web

The new Retina Display iPad just made most of the web's images look pretty terrible. But there's a few things we can do.

Filed under: html / css, web

by Gordon McNenney Content and Communications Director Learning from 10 oranges and a kiwi

You can learn something about UX from a plate of fruit in an office kitchen on a Friday afternoon.

Filed under: communications strategy, dtdigital, digital advertising, ux design

by Phil Whitehouse General Manager, Sydney Promises made, promises kept

Provision of digital services shouldn't be treated as a sub-set of the marketing mix. To maintain relevance, companies need to make sure these services are considered at the strategic level first.

Filed under: social media, brand strategy, communications strategy, dtdigital, web, business strategy, digital advertising

by Adam Corney Digital Strategist Gestalt is a cool word

Creative concepts and ideas are often a mashup of various other ideas, aka a ‘gestalt’.

Filed under: dtdigital, business strategy

by Tim Evans Strategy Director Kevenge infographic

Infographic based on public online conversation surrounding the Labor leadership scandal.

Filed under: communications strategy, dtdigital, dtdigital, creative, data visualisation

by Jason Massarotto Associate Digital Design Director The complete Internet Banking experience

In the last five years web technologies have grown along with the amount of information on the web. Enabling many organisations to deliver personalised, relevant content, resulting in richer web experiences. Therefore, apart from acting as a store house for your cash, what could your bank be doing to improve your banking experience?

Filed under: communications strategy, web, business strategy, usability

by Gordon McNenney Content and Communications Director Beyond the digital spending gap

How should marketers react to the gap between media time spent vs. media spending in digital channels? Now that brands are publishers as well as advertisers, I think it's time for marketers to think differently about what media spending means.

Filed under: social media, brand strategy, communications strategy, web, business strategy, digital advertising

by Gordon McNenney Content and Communications Director Digital for digital's sake

Even though Victoria is home to a significant digital arts culture, with RMIT and other universities leading the way, digital art doesn’t get much attention. I think it's time to take the lead with the 'Australian Digital Open', a digital art 'Grand Slam' event.

Filed under: communications strategy, creative

by Googe Farrugia Associate Creative Director A new view on the old to-do

Bring a touch of fun to every interaction.

Filed under: creative, usability, information architecture, ux design

by Gordon McNenney Content and Communications Director 2012 digital prediction wishlist

The lighthearted “All I Want for Christmas” post is almost as much of a year-end blog tradition as a list of ponderous predictions for the year in digital ahead. So to save everyone time, I thought I’d combine the two.

Filed under: social media, communications strategy, web, business strategy, digital advertising