Mar
10
When someone calls you or your organisation out in online social media, you may feel justified in defending yourself aggressively to the complainant. But this kind of response will usually mean a greater headache: your detractors are likely to hide their identity, dig in their heels and bite harder next time. This case study demonstrates the value of a more respectful approach.
Filed under:
social media, communications strategy
Jan
21
For an agency and client to have true success, the relationship is paramount. Without a relationship that involves honesty, equality, commonalities and trust, everything else will flounder and ultimately, lead to a separation. The relationship is the gateway and the foundation on which good work, great ideas and effective strategy can be implemented.
Filed under:
dtdigital, business strategy
Jan
19
Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Definitely!
Filed under:
web
Jan
11
The fire danger scale is supposed to help people make decisions that could save their lives. So it’s pretty important to get it right. Let’s do a bit of a usability analysis to see if it’s working, and if not, how we can improve it.
Filed under:
usability, data visualisation
Jan
06
Customer reviews have proven their effectiveness for e-commerce retailers. But as the number of user generated reviews grows on sites like Amazon, their usability seems to be declining, and the aggregated opinions of experts may become an increasingly valuable resource.
Filed under:
social media, communications strategy
Dec
14
China is now the #1 point of origin for migrants to Australia.
Are Australian corporate websites successfully serving the information needs of this important audience? I decided to take a closer look.
Filed under:
communications strategy, business strategy
Dec
02
Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Maybe not...
Filed under:
web
Nov
25
Social scientists have found that traditional incentives in a creative environment can decrease performance and generally block creative output. Working in web development I identified with this. It doesn’t matter if you are a designer, software engineer, business analyst or project manager, you have to think outside the box to be successful.
Filed under:
dtdigital, web
Nov
04
When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcements. Website analytics are carefully watched for improved performance. Yet the results that follow are often disappointing. This post outlines 10 common web strategy mistakes and how to avoid them.
Filed under:
communications strategy, web
Oct
28
The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale: people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it.
Filed under:
social media, communications strategy, business strategy
Oct
26
Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.
Filed under:
business strategy, usability
Oct
23
For many, a website is treated as part of their marketing campaigns, not a permanent element of brand communication.
This means that it gets looked at when there’s a campaign budget but ignored the rest of the time. We prefer to approach websites from the perspective of continuous improvement, so the launch of a new website is just the beginning of campaign planning.
Filed under:
brand strategy, web